Focus Questions:
Identify the imagery by listing what you see e.g. objects, shapes.
The imagery portrayed in the video, Factory, shows body parts (hands) picking up and lifting objects, men walking into the factory and doing repetitive movement with a variety of items, women using computers and different objects working to make the product in the factory. The shapes that are shown are an assortment of tools that have been enlarged to signify that the factory is bigger than the people working inside it.
What is your overall impression of the mood of the work?
Overall the mood of the work gives the impression that the factory is very depressing, as it looks tiring and hard for the workers. It also is very dull and drab because the whole animation is in black and white.
Watch and Listen for visual language cues, sound cues and editing
During the animation, the audience hears many different sounds to add meaning, mood and involve the audience. The sounds include; machine noises, screws, smoke coming out of the factory, blimps, computer and keyboard sounds and people making noises. All of these sounds help make the animation create the effect that it’s a hard and depressing job to work in a factory. During the video, there are a variety of elements that have been used containing:
· Emphasis
· Proportion
· Repetition
· Rhythm
· Scale
· Sequence
· Tension
In the animation, emphasis has been used to create the hand that picks up objects and put them into a different box. The hand has been enlarged to make it more obvious and to create the effect that it is a machine. Proportion is shown throughout, as the tools and machines have been made a lot bigger than the actual people. Repetition is also shown throughout in the jobs that they have to do. Rhythm is displayed in the sound and in the relationship of the machines to the people. Scale has been used in the animation to show perspective and to indicate that different objects are bigger or smaller than others, eg. The machines look bigger than the people. There is a certain sequence in the video illustrating that it’s hard to work in a factory and that it is very time consuming and repetitive. Tension is also shown during, to help make the audience become more involved with the video.
Analysis:
Notice the visual language used by Matreyek. List what you identify.
During the video, Factory, the visual language that I identified was:
· Line
· Movement
· Shape
· Scale
· Proportion
· Repetition
· Rhythm
· Sequence
· Tension
Notice the sounds. List these identifying their type and quality.
The sounds include; machine noises, screws, smoke coming out of the factory, blimps, computer and keyboard sounds. The machines in the factory are repetitive and have a rhythm to them. The sound is in a pattern, as it repeats throughout the video. Throughout, the audience hears screws being twisted and put in place. They make a squeaky and noisy sound. At the beginning of the video, the audience can hear the smoke coming out of the factory and blimps in the sky. They are a rough, noisy sound that lasts for the whole beginning of the animation. When the scene comes on showing the lady working two computers at a time, the audience can hear keyboard and computer noises. They are loud but each noise is short.
Interpretation:
What is your interpretation of the work?
The work suggests that it is hard and tiring to work in a factory. It illustrates that it is a very repetitious job and there is many long hours spent doing the same thing. Others may find that the work shows that factories are bad for the environment. There are many different interpretations of the work.
Survey friends and family – what do they think the work is about?
A fellow year 9 student has said that the video is about how people are bored of work and they have become robots in a factory. Another fellow year 9 student said that it was about how repetitive life can be. A different fellow year 9 student said that it was about how little people live inside you and make you work. Therefore, there are many different interpretations of the work.
Who do you think is the intended audience for Matreyek’s work?
The intended audience for Matreyek’s work is adults looking for a job. This is the implied audience, as it advertises work in a factory and some adults may be interested in this lifestyle or career.
How does visual language inform your interpretation?
It helps the audience to understand the animation more and analyse the video. It helps show the sounds that objects can make and show pictures of items.
How has Matreyek used sound with the animation images to help create meaning?
Metreyek has used sound with the animation images to help create meaning by showing the objects at the same time making a sound for them and this helps let the audience know what the sound is that an object makes.
