Research Task!

Alice and Wonderland 2010

Website for film: http://adisney.go.com/disneypictures/aliceinwonderland/

Posters for film:

 

Trailer for Alice in Wonderland: www.youtube.com/watch?v=pYHAKSObKDo

Description: 19-year-old Alice returns to the magical world from her childhood adventure, where she reunites with her old friends and learns of her true destiny: to end the Red Queen's reign of terror.

Genre: Fantasy, Adventure, Computer Animation, Family Film, Sci-Fi

Style of Film: Surreal Fantasy

Actors: Staring Mia Wasikowska, Johnny Depp and Helena Bonham Carter

Synopsis: Alice, an unpretentious and individual 19-year-old, is betrothed to a dunce of an English nobleman. At her engagement party, she escapes the crowd to consider whether to go through with the marriage and falls down a hole in the garden after spotting an unusual rabbit. Arriving in a strange and surreal place called "Underland," she finds herself in a world that resembles the nightmares she had as a child, filled with talking animals, villainous queens and knights, and furious bandersnatches. Alice realizes that she is there for a reason--to conquer the horrific Jabberwocky and restore the rightful queen to her throne.

Overall feel developed for the film’s website: The website for Alice in Wonderland brings you into a whole new world as soon as you click on the link. It has a tense, crisp and magical touch to it. The introduction of the film has suspenseful music, plays different parts of the film and shows objects in the film as different signs; such as the teacup lets us know that the website is loading. Once the intro has finished, whilst the border of the page is quite dark and spooky, a lot of colour is shown that has been saturated and quirky music begins to play, which helps to create an excited and interested mood. Lots of movement is happening at the same time on the website, which not only grabs the audiences attention, but keeps them entertained. 

Tree Diagram for film: 

Target Audience: The Target Audience for this website is 8-16 year old boys and girls interested in non-realistic objects and real life creatures, sci-fi and photo shopping. Mainly aimed at both genders with a wild and creative imagination.

Is the website effective in appealing to this intended audience: The website is very effective in appealing to this intended audience, as it brings you into a whole new, crazy world as soon as you click the link. It shows the same features as interests that the target audience has and is intended for the same age group.

Talk about what you like/dislike about the promotional material for each film. Why?

I like the promotional material for this film, as it really helps to describe and display a genre in your head of what the movie is about. It labels the film correctly and is very creative. I also like how there is lots of bright colours and the layout is easy to read and use.

Poster or advertisement for your film:

Colour Scheme: The colour scheme is very vibrant and exciting. It makes me feel tense and a bit fearful about the film. It’s very spooky and dark.

The focal point: where do your eyes focus and why? My eyes go straight to Alice, the main character, as she is wearing bright blue, compared to everyone else who are wearing quite dark colours.

Sense of Balance:  Is the advertisement balanced in terms of line, tone, layout?

The advertisement is quite bright in the centre, where as around the border of the poster and mainly at the top, it is quite dark and spooky. There are a mixture of elements and feelings that this poster can display.

Harmony: Do all of the advertisements elements (line, tone, colour, texture etc.) work well together to create harmony or a sense of completion? When looking at this poster, it is clear to me that it has been completed and creates a sense of harmony.

Unity: To help make the poster effective, there is use of a dominant colour scheme and high contrast to create unity.

What is the overall message being communicated about the film through the visual language in the poster or advertisement?

The overall message being communicated about the film through the visual language in the poster or advertisement is that the film is very imaginative and wild, with a mixture of darkness and happiness and sense of finding yourself again.